Dana Whitfield

Dana Whitfield spent six years as a data reporter before turning that obsession with primary sources into a testing lab for the data-removal industry. She got tired of "best data removal service" lists that ranked whoever paid the highest commission, so she built a benchmark that measures the only thing that matters: how much of your exposed personal data actually disappears, and for how long.

For every service she reviews, she submits the same controlled test identity, records the broker listings it appears on, then re-checks at 30, 60 and 90 days to measure the real removal rate and how fast data creeps back. She holds an M.S. in Information Science and weights her scores toward independent data, notably the 2024 Consumer Reports study, over marketing claims. See exactly how we test.