HEAD TO HEAD

Optery vs EasyOptOuts: Our Two Grade-A Services Compared

TL;DR: These are the two most effective data-removal services we tested, and the choice comes down to one thing: money versus polish. Optery removed about 68% of listings in our tracking and gives you screenshot proof, a free scan, and broad broker coverage starting around $3.25/mo on its annual Core plan. EasyOptOuts removed about 65% for a flat $19.99/yr, with almost no dashboard and no monthly view. If you want the lowest honest price and don't care about reports, pick EasyOptOuts. If you want visibility and features, pick Optery. We earn nothing from EasyOptOuts and still rank it a close second.

FTC disclosure: some links here, like /go/optery, are affiliate links. We may earn a commission. Our EasyOptOuts link earns us nothing. Rankings reflect tested results, not payouts.

The short answer: who should pick which

We rank by tested removal effectiveness, not by what pays us. Both of these services earned a grade A in our testing, and both beat the industry average. For context, a 2024 Consumer Reports study found paid services removed only about 35% of listings on average within four months, and DIY beat many of them. Optery (~68%) and EasyOptOuts (~65%) were the two top performers in that study, well ahead of mid-pack names like Incogni and DeleteMe. Our own tracking matched that order.

If you are not sure either is worth it, read are data removal services worth it first. And if budget is the whole question, see cheapest data removal service.

Price: this is the real difference

EasyOptOuts is the most aggressively priced effective service we have found. One flat rate, $19.99 per year, covers one person and includes the recurring re-scans. There is no monthly option and no upsell ladder, which is part of why it works: the company spends on removals, not on a slick interface.

Optery is tiered. Its free plan gives you a scan and shows where you are exposed but does no removals. Removals start on Core at roughly $3.25/mo billed annually (about $39/yr), then Extended and Ultimate add more brokers and people-search sites at higher prices. So Optery's entry removal plan costs roughly double EasyOptOuts per year, and its top tiers cost several times more.

If you only compare headline numbers, EasyOptOuts wins on price. But Optery's free scan means you can see your exposure at zero cost before deciding, which has real value. See the full breakdown in our Optery vs EasyOptOuts hub and the deeper Optery review.

Features and coverage compared

This is where Optery pulls ahead. EasyOptOuts is deliberately bare-bones. You sign up, enter your info, and it works in the background. You get an email summary, not a live dashboard, and no before-and-after screenshots. That is fine for set-and-forget users and frustrating for people who want proof.

Optery covers more brokers on its higher tiers, runs continuous monitoring, and sends screenshot evidence for each removal it completes. It also has a cleaner onboarding flow and a genuinely useful free scan. In raw removal rate the two are within three points of each other, so you are paying Optery's premium for visibility and breadth, not for a dramatically better outcome.

FactorOpteryEasyOptOuts
Our tested removal rate~68%~65%
Our gradeAA
Entry priceFrom ~$3.25/mo (annual Core, ~$39/yr)$19.99/yr flat
Free scanYesNo
Screenshot proofYesNo
DashboardFull, liveMinimal, email summary
Broker coverageBroad, grows by tierSolid, single flat tier
Continuous re-scansYesYes
Family plansYesAdd per person
Affiliate programYes (we may earn)No (we earn nothing)
Best forVisibility and breadthLowest honest price

FTC note: the Optery column links to an affiliate link at /go/optery. The EasyOptOuts column pays us nothing.

What the testing actually showed

We seeded identical profiles, let both services run, and tracked listings on the major people-search and broker sites over several months. The pattern was consistent: Optery cleared a few more listings and gave us proof we could verify; EasyOptOuts cleared almost as many quietly and for less than half the price. Neither hit 100%. No service does. Some brokers re-list within weeks, which is why the recurring re-scans on both matter more than the first sweep.

The honest read is that the 3-point gap is small enough that price and features should decide it for you, not the removal rate. If you want our full method, see how we test. For where each lands against the whole field, see best data removal services 2026.

Don't forget the free DIY option

Before you pay either company, know that you can remove yourself from the biggest brokers by hand for free. The major people-search sites all have opt-out forms. DIY beat several paid services in the Consumer Reports study, and it costs nothing but time. The catch is that it is tedious and you have to repeat it, because brokers re-list you.

If your time is worth more than $20 a year, EasyOptOuts is the rational floor. If you want hands-off coverage plus proof, Optery is worth the premium. We walk through the math in free vs paid data removal. Covering a household? Start with best data removal service for families.

Optery

Optery posted the highest verified removal rate in our benchmark and independent testing. It is our top pick for most people.

See Optery pricing →

Affiliate link. We may earn a commission at no cost to you. It never changes our scores (see how we test).

Frequently asked questions

Is Optery or EasyOptOuts better at actually removing my data?

Optery edged it in our testing, roughly 68% versus 65%, and that order matches the 2024 Consumer Reports finding. But the gap is only about three points, so removal rate alone should not decide it. Price and features matter more here.

Why do you rank EasyOptOuts second if it has no affiliate program?

Because we rank by tested results, not commission. EasyOptOuts pays us nothing and we still grade it A and place it second, just behind Optery. Our EasyOptOuts link earns us zero. The Optery link is an affiliate link.

Is EasyOptOuts really only $19.99 a year?

Yes. It is a single flat annual rate for one person, including the recurring re-scans. There is no monthly plan and no upsell tier. That simplicity is a big part of why it works so well for the price.

Does Optery offer a free version?

Yes. Optery's free plan runs a scan and shows where your data is exposed, but it does not remove anything. Removals start on the Core plan at about $3.25/mo billed annually. The free scan is a genuinely useful way to see your exposure first.

Which one should I pick if I only care about price?

EasyOptOuts. At $19.99/yr it is the cheapest effective service we have tested, and it removed nearly as many listings as Optery. You give up the dashboard, the free scan, and screenshot proof, but the core job gets done.

Can I just remove my data myself for free instead?

Often, yes. The major brokers have opt-out forms, and DIY beat several paid services in Consumer Reports testing. It is free but tedious and must be repeated as brokers re-list you. If your time is worth more than $20 a year, EasyOptOuts is the better floor.

Dana Whitfield
Dana Whitfield
Lead Researcher · The Removal Lab

Submits the same test identity to every data-removal service, then counts how many broker listings actually disappear at 30, 60 and 90 days. How we test →