BUYER'S GUIDE

The Cheapest Data Removal Service That Actually Works in 2026

TL;DR: The cheapest data removal service that actually works is EasyOptOuts at $19.99 per year (about $1.67 a month). It scored a grade A in independent testing and has no affiliate program, so we earn nothing recommending it. If you want a richer feature set, Optery Core at roughly $3.25 a month billed annually ($39/yr) is the cheapest full-featured option with a dashboard and screenshot proof. And free DIY costs $0 but takes real hours every quarter. Below we compare what each price actually buys, where the savings come from, and when free is the right call.

Disclosure: some links below are affiliate links. We may earn a commission if you subscribe, at no extra cost to you. EasyOptOuts pays us nothing and we still rank it second.

The short answer: EasyOptOuts wins on price-to-results

We rank by tested removal effectiveness, not by what pays us. On that basis, EasyOptOuts is the cheapest service worth paying for. It costs $19.99 per year, covers one person, and re-scans every four months. In the 2024 Consumer Reports study of data-removal services, the average paid tool removed only about 35% of listings within four months, and plain DIY beat several of them. EasyOptOuts was one of the two standouts, removing roughly 65% of listings, just behind Optery at about 68%.

That is the headline fact. The cheapest effective service and the most effective service are nearly tied on results, but separated by a wide gap on price. EasyOptOuts has no affiliate program, so when we link to it we send you to easyoptouts.com and earn nothing. We rank it second overall anyway because the testing supports it. Read the full EasyOptOuts review or see where it lands on our ranked hub.

The cheap options compared (with a real price table)

Here are the lowest-priced paths to getting your personal data off broker sites, from free to budget-paid. Prices are for a single person, billed annually where annual pricing exists.

OptionAnnual costPer monthTested grade / removal rateAffiliate?
Free DIY (opt out yourself)$0$0Beat several paid tools in CR testing, but high effortNo
EasyOptOuts$19.99~$1.67Grade A, ~65% removedNo (we earn nothing)
Optery Core$39~$3.25Top performer, ~68% removedYes
Incogni$89.99 ($179.88 list, often discounted)~$7.49Mid-pack in CR testingYes
DeleteMe$129~$10.75Mid-pack in CR testingYes

The pattern is clear. EasyOptOuts and Optery Core sit at the bottom of the price column and the top of the results column. Incogni and DeleteMe cost three to six times more for mid-pack removal rates. If raw value is your only filter, the two cheap options win on both axes. Prices shift with promotions, so check current pricing before you buy. Our cheapest-service breakdown stays updated, and the Incogni vs Optery comparison digs into the mid-tier gap.

FTC disclosure: Optery, Incogni, and DeleteMe links are affiliate links. EasyOptOuts is not.

What you sacrifice at each price point

Cheap is not the same as worse, but you do give something up. Here is the honest trade at each tier.

Optery Core: the cheapest feature-rich pick

If $19.99 buys results but you want to actually see proof, Optery Core at $39 per year is the smarter spend. It was the single best performer in the Consumer Reports study at roughly 68% of listings removed, and the Core plan delivers that with a dashboard, automated scans, and screenshots documenting each removal. For about $1.50 more per month than EasyOptOuts, the visibility is worth it to a lot of people, especially anyone who wants evidence they can show a spouse or a worried parent.

Optery also offers a genuinely useful free scan that shows you exactly where you are exposed before you pay anything. Run it first. If the report scares you and you want managed removals with proof, Optery Core is our cheapest feature-rich recommendation. If you only care about the listings disappearing and not about the paperwork, save the twenty bucks and use EasyOptOuts. Either way you are in grade-A territory.

FTC disclosure: the Optery link is an affiliate link.

When free DIY is the right call

Free DIY is not a consolation prize. In testing it beat several paid services, so for the right person it is the correct answer, not a compromise. Choose $0 DIY when:

Choose a paid service instead when your time is worth more than the subscription, when you keep showing up on sites you have never heard of, or when you simply will not remember to redo the opt-outs every quarter. Consistency is where most DIY efforts fail, and a $19.99 tool that runs on autopilot solves exactly that. We walk through the full tradeoff in free vs paid data removal and explain our methodology in how we test.

Optery

Optery posted the highest verified removal rate in our benchmark and independent testing. It is our top pick for most people.

See Optery pricing →

Affiliate link. We may earn a commission at no cost to you. It never changes our scores (see how we test).

Frequently asked questions

What is the cheapest data removal service that actually works?

EasyOptOuts at $19.99 per year is the cheapest service that earns a grade A in independent testing, removing roughly 65% of listings. It has no affiliate program, so we earn nothing recommending it. The cheapest feature-rich alternative is Optery Core at $39 per year, which adds a dashboard and screenshot proof.

Is free DIY data removal really effective?

Yes, within limits. In the 2024 Consumer Reports study, plain DIY opt-outs beat several paid services. The catch is effort and consistency: you submit forms to dozens of brokers and repeat the process every three to four months as listings return. If you will actually keep up with it, $0 DIY is a legitimate choice.

Why is EasyOptOuts cheaper than Incogni and DeleteMe?

EasyOptOuts runs a lean operation focused on automated removals without a premium dashboard or human-assisted service, and it markets itself very little. Incogni ($89.99) and DeleteMe ($129) charge more for brand, broader broker lists on paper, and in DeleteMe's case human help. The testing does not show that premium producing clearly better removal rates.

Should I pick Optery Core or EasyOptOuts?

Pick EasyOptOuts ($19.99) if you only care that the listings disappear and do not need reports. Pick Optery Core ($39) if you want a dashboard and screenshot proof of every removal. Optery was the top performer in testing at about 68% removed; EasyOptOuts was a close second at about 65%. Both are grade A.

How much do I really save by going cheap?

Compared with DeleteMe at $129 per year, EasyOptOuts at $19.99 saves about $109 a year for similar or better tested results. Compared with Incogni at $89.99, you save about $70. Optery Core at $39 still undercuts both by a wide margin while adding reporting features.

Do cheap data removal services cover the whole family?

Most budget plans, including EasyOptOuts at $19.99 and Optery Core, are priced per person. Family coverage usually costs more or requires a higher tier. If you need to protect several household members, see our guide to the best data removal service for families before buying single seats.

Dana Whitfield
Dana Whitfield
Lead Researcher · The Removal Lab

Submits the same test identity to every data-removal service, then counts how many broker listings actually disappear at 30, 60 and 90 days. How we test →