The Best Incogni Alternatives in 2026

Short answer: The strongest Incogni alternative for raw removal effectiveness is Optery, which posted about a 68% removal rate in the 2024 Consumer Reports study and sends you before-and-after screenshots. The best cheap alternative is EasyOptOuts at $19.99 a year, which scored roughly 65% in the same study and which we still rank highly even though it pays us nothing. For human-assisted reporting choose DeleteMe; for an all-in-one security bundle choose Aura. Incogni is fine, but it landed mid-pack on removal, so it is rarely the best choice once you compare on results.

FTC disclosure: some links below are affiliate links and we may earn a commission. EasyOptOuts is not an affiliate; we earn nothing from it.

Why look past Incogni at all

Incogni is a competent service from Surfshark, and we do not think it is bad. The issue is that people pick it because it markets hard and bundles with a VPN, not because it removes the most listings. In the 2024 Consumer Reports study of paid removal services, the average service scrubbed only about 35% of known listings within four months, and several DIY opt-outs beat the paid tools. Incogni landed in the mid-pack on tested removal, alongside DeleteMe. The two services that actually pulled ahead were Optery at roughly 68% and EasyOptOuts at roughly 65%.

So the honest framing is this. If you already pay for Incogni and it works for your threat level, you are fine. But if you are shopping, there are alternatives that remove more data, cost less, or show you proof of what they did. We rank by tested effectiveness, never by what pays us most. For the full method, see how we test.

The 7 best Incogni alternatives at a glance

Here is every alternative we recommend, scored against Incogni on price, our tested removal score, and the type of buyer it fits. Removal scores blend the 2024 Consumer Reports findings with our own coverage checks across data brokers and people-search sites.

FTC disclosure: the /go/ links are affiliate links; the EasyOptOuts link is not. Prices change, so confirm on each provider's site.

Optery: the alternative that removes the most

If your single goal is to get the most listings down, Optery is the clearest upgrade over Incogni. It posted the top removal rate in the Consumer Reports study at about 68%, it covers a longer list of data brokers, and it does something almost no one else does well: it sends you before-and-after screenshots of each removal so you can verify the work yourself. Incogni gives you a dashboard with status labels; Optery gives you evidence.

Pricing is tiered. There is a genuinely useful free scan, then Core at about $39 a year, Extended around $99, and Ultimate around $249 covering the most sites. The Core tier roughly matches Incogni's price while removing more, and the free scan lets you see your exposure before you pay anything. Full breakdown in our Optery review and the head-to-head at Incogni vs Optery.

EasyOptOuts: cheaper than Incogni and nearly as effective as the leader

This is the alternative we are most insistent about, because it is the one with no incentive for us to push. EasyOptOuts costs $19.99 a year, about a fifth of Incogni's price, and it scored roughly 65% in the Consumer Reports study, second only to Optery. It has no affiliate program, so we earn nothing by sending you there, and we still rank it ahead of every service that does pay us except Optery.

The trade-off is bare-bones presentation. There is no slick dashboard, no screenshots, no daily monitoring theater. It quietly opts you out of a large list of brokers a few times a year and emails you a report. For most people that is exactly what a removal service should be. Read the EasyOptOuts review and the value comparison at Optery vs EasyOptOuts. If price is your deciding factor, also see the cheapest data removal service guide.

DeleteMe, Aura, Onerep, and Privacy Bee: where each one fits

DeleteMe is the human-assisted alternative. At $129 a year it costs more than Incogni and lands in the same mid-pack removal tier, but real analysts file and verify removals rather than relying purely on automation. If you want a person accountable for the work and a quarterly report you can hand to a security team, DeleteMe earns its premium. See our review and Incogni vs DeleteMe.

Aura is the bundle play. You are not really buying a standalone removal tool; you are buying identity-theft insurance, credit monitoring, a password manager, a VPN, and data removal folded in for roughly $144 a year and up. The removal piece is mid-pack, but if you would otherwise pay separately for identity protection, the math can favor Aura. Details in our Aura review and Incogni vs Aura.

Onerep is priced like Incogni at $99 a year and focuses heavily on people-search sites. It performed in the mid-pack and is a reasonable like-for-like swap rather than a clear upgrade. Our Onerep review has the full picture.

Privacy Bee advertises the longest site list of the group at $197 a year. On paper that breadth is appealing, but proof of removal was less consistent in our checks, so we treat the headline coverage number with caution. See the Privacy Bee review.

Before you pay anyone: free DIY may be enough

We have to say this because it is true. The Consumer Reports study found that manual DIY opt-outs beat several paid services. The biggest people-search sites such as Spokeo, Whitepages, BeenVerified, and Radaris all have opt-out forms you can submit yourself in an afternoon. If your exposure is limited and you have a couple of hours, you can remove the listings that matter most for free.

Paid services earn their fee on two things: scale and recurrence. They hit dozens or hundreds of brokers, and they re-scrub when your data reappears, which it does. If you will not keep doing manual opt-outs every quarter, a service like EasyOptOuts or Optery is worth it. If you will, you may not need anyone. We walk through the decision in free vs paid data removal, are data removal services worth it, and is Incogni worth it. For households, see the best service for families, and for the full ranked list, our best data removal services for 2026 and the broader Incogni alternatives hub.